Fubon Life develops a range of ESG action plans in alignment with the United Nations Sustainable Development Goals (SDGs). By leveraging our core competencies and integrating cross-industry resources, we fulfill corporate social responsibility through three strategic aspects: "Environmental-Friendly Actions", "Health Promotion Initiatives" and "Humanitarian Justice and Care." We focus on issues such as environmental pollution, physical and mental health management, and resources and care for disadvantaged groups, promoting the well-being and health of the people in Taiwan. Guided by a people-centered approach, we are deeply committed to social care, extending our services and care across Taiwan. It is our aspiration to achieve carbon reduction and health promotion in tandem, balancing environmental sustainability with economic development. Through these efforts, we aim to fully exert our positive corporate influence and the insurance industry's role in fostering social stability, thereby fulfilling our commitments to corporate sustainability and upholding the core values of sustainability in the financial and insurance sectors.
Fubon Life fulfilled its corporate social responsibility through three strategic aspects. In 2024, Fubon Life invested approximately NT$800 million in public welfare, including NT$200 million in donations. Through welfare projects covering various areas, including social relief, dementia and elderly care, support for vulnerable groups, sports sponsorship, academic development, art and cultural promotion, and environmental protection, the Company fully leveraged its corporate influence. To ensure the implementation of these initiatives, we foster a corporate culture of universal participation in public welfare internally and provide resources such as public welfare leave and volunteer training. Additionally, the Fubon Life Donation Management Guidelines were formulated for all units to follow and fulfill corporate social responsibility.
Deep Engagement in Environmental-Friendly Actions
In active support of SDG 14 on Marine Ecosystems and the promotion of river conservation in Taiwan, Fubon Life has partnered with the Society of Wilderness since 2020 to raise awareness about river waste. The Company was the first enterprise in Taiwan to join this initiative. In 2021, we launched a five-year River Waste Rapid Screening Investigation plan. By 2024, the plan has completed investigations of Wu River in Taichung (re-inspection included), Touqian River in Hsinchu, Huojin River in Kaohsiung, Beigang River in Yunlin, and a reinvestigation for Tamsui River, along with annual inspections. We have supported seven investigations covering five rivers through the continuous publication of key research data on the waste distribution hotspots, types, and quantities, which assists the central authority (the River Management Office of the Water Resources Agency, Ministry of Economic Affairs) and local authorities (county and city environmental protection bureaus and water resource bureaus) in optimizing watershed management. This also facilitates inter-agency coordination and integration, enabling public-private collaboration to consolidate resources on cleaning up 3.5 to 20% of the waste hotspots in river segments, thereby accelerating the prevention of 80% of river waste from entering the sea. Our efforts have driven the improvement of water quality and ecological sustainability and facilitated visions outlined in the National Water Environment Improvement Plan. To further raise public awareness of the environmental significance of river waste investigations, we produced two documentary films on river waste surveys in 2024. Incorporating animation and an original theme song, the films aim to engage younger audiences and local communities, encouraging their active interest and participation in local river conservation efforts.
Implementing Health Promotion Initiatives
Fubon Life has been the title sponsor of the Fubon Life University Basketball Association (UBA) Tournament for nine consecutive years. In the 2024 academic year, in a consistent effort to uphold the spirit of fair customer treatment, we held both the finals for top-tier and second-tier teams of the open division and the general division at the Taipei Arena, as well as the wheelchair basketball demonstration game. We also invited recipients of charitable care to watch the games onsite. This is dedicated to promoting sports equality, providing a stage for more players and individuals with disabilities to realize their dreams.
Continuously optimizing UBA membership services, the events have attracted nearly 6.8 million online viewers and over 100,000 spectators attending in person during the season. Fubon Life has been actively promoting marathon events in Taiwan. We continue to support the four major marathons: Taipei Marathon, Kaohsiung Fubon Marathon, Wanjinshi Marathon, and Tianzhong Marathon. In particular, we have been the title sponsor of the Kaohsiung Fubon Marathon for five consecutive years. We continue to strengthen our commitment to inclusivity by supporting the visually impaired and wheelchair divisions through measures such as gender-specific prize categories, designated running guides, and priority starting arrangements for wheelchair athletes. These measures demonstrate Fubon Life's dedication to creating a friendly race environment and ensuring athlete safety.
Achieving Humanitarian Justice and Care
In response to the Ministry of Education's university social responsibility (USR) programs, Fubon Life deeply engages in regional industry-academia collaborations and provides localized services. We encourage the young generation to contribute their knowledge to community service and actively fulfill their civic responsibilities. In 2024, our endeavors focused on river conservation and elderly care. We held a total of 194 large-scale events and community service activities in collaboration with colleges and universities. Nearly1,600 Fubon Life volunteers and university students participated in our initiatives, including elderly health promotion, education on economic security and trusts for the elderly, and meals for solitary seniors. Our services reached 6,600 beneficiaries, with home safety assessments completed for 81 elderly households. Fubon Life partnered with Formosa Cancer Foundation to conduct a nationwide survey on transportation difficulties faced by cancer patients. As an industry pioneer, Fubon Life launched the Barrier-Free Medical Transportation for Seniors in Remote Areas program in 2017. The initiative provides NT$8,000 in transportation subsidies to cancer patients aged 60 and above living in southern or eastern rural regions who must travel over 10 kilometers for treatment. The program has since helped 2,518 patients access medical care.
Fubon Life achieves social care through engaging in initiatives launched by the Fubon Charity Foundation, Fubon Cultural & Educational Foundation, and Fubon Art Foundation.
Enhancing Interaction in Insurance Education
Fubon Life has long been dedicated to promoting insurance education. In response to changes in the industry landscape and media consumption habits, the Company continues to adopt innovative communication strategies that present insurance concepts in a relatable and easy-to-understand manner. These efforts aim to embed the core spirit of protection into everyday life and enhance public awareness of risk management.
Embracing the digital era, where video content has become a primary source of information, the Company leverages digital media to convey accurate insurance knowledge to the public. In 2024, we launched a series of six short educational videos titled Give Me 60 Seconds Before You Buy Insurance. Topics included policy delivery procedures, fraud prevention related to offshore policies, understanding main and rider policies, the difference between critical illness and major injury insurance, how insurance age is calculated, and insurance trusts. To further broaden reach across platforms, the videos were produced in both vertical and horizontal formats, garnering over 1.15 million views in total.
In 2024, the Company partnered for the first time with the CommonWealth Education Foundation to incorporate risk education and fraud prevention content into the Hope Reading Passport program. This initiative was rolled out in 200 rural elementary and junior high schools across Taiwan, reaching approximately 13,000 students, including indigenous children. We also collaborated with the Taiwan Financial Literacy Association to reach 35 senior high and vocational schools in Taipei and New Taipei City, promoting financial literacy through the curriculum and extracurricular activities to over 13,500 students.
Fubon Life have sponsored the Fubon Life Management Doctor and Master’s Thesis Awards organized by the Chinese Management Association for 11 consecutive years. In 2024, the number of thesis submissions reached a record high of 1,040 entries, representing a nearly 50% increase. In addition to continuously supporting the Best Practical Application Award, the award set a precedent in connecting ESG with the industry and environmental trends by introducing the Sustainable Development Thesis Award. In 2024, submissions reached 302 entries, marking a year-on-year increase of over 70%, underscoring ESG sustainability as a key focus in management research. Now in its 33rd year, this award has become a cross-generational benchmark in the field of management, covering areas such as finance and accounting, risk management, information management and innovation, human resource management and organizational behavior, as well as operations and supply chain management. Each year, it attracts over a thousand faculty and students from nearly half of Taiwan's universities and colleges. By bridging academic research with industry practice, the award continues to inject vitality into scholarly pursuits and integrates academic and practical insights, further encouraging in-depth research and engagement across the academic community.
Fraud Prevention
To actively implement the Fraud Prevention Action Plan 2.0 and in response to the Financial Supervisory Commission’s designation of fraud prevention measures and their effectiveness as a key policy initiative for the financial industry, the Company continues to advance anti-fraud initiatives. Through public–private collaboration, the Company promoted various fraud-prevention efforts in 2024, including multiple awareness campaigns organized for employees, suppliers, and the general public. With over 300,000 records of participation, these initiatives strengthened the fraud-prevention network. The Company’s responses and actions in 2024 are as follows:
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Fraud detection
- Anti-fraud awareness campaigns via the M+ Enterprise Instant Messaging and anti-fraud handbooks in four languages (Chinese, English, Vietnamese, Korean) for all office and sales staff.
- Enhanced information security risk management for suppliers: To strengthen the first line of defense against fraud, the Company increased the frequency of social engineering drills for suppliers to twice a year and conducted information security training and anti-fraud awareness campaigns for suppliers.
- Fraud prevention advocacy via traditional and online media channels, such as the BCC Media Talk radio program and OMGOOSE Media educational online videos.
- Partnership with government agencies and NGOs to enhance public fraud prevention capabilities, e.g., Anti-Fraud Empowerment outreach co-organized with the Taipei City Government, sharing scam prevention insights at the Modern Women's Foundation.
- Fraud detection capabilities enhancement among youth, e.g., sharing financial fraud prevention concepts with students of several high schools through financial literacy courses.
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Fraud prevention
- Anti-fraud brochures are placed at ten customer service counters, and educational videos are played in the lobbies to raise customer awareness.
- For senior customers handling surrenders, partial withdrawals, or policy loans, our company will use the “Senior Policyholder Rights Confirmation Form” to repeatedly verify the purpose of the application. We will also verify the identity and relationship of any accompanying individuals to identify any irregularities.
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Fraud blocking
- LINE-based notification function via PNP: A new notification feature was introduced, enabling policyholders who link to the official Fubon LINE account to receive timely and direct notifications from Fubon Life.
- Customer service calls replaced with MID verification: Identity verification via Mobile ID (MID) is increasingly adopted in place of traditional callback verification for policy service changes. This accelerates the verification process and ensures that policy changes are requested by the policyholder, thereby enhancing transaction security.
- Unified short code messaging service: As part of the tech-driven fraud prevention strategy, we adopted the dedicated short code “68999” to deliver important messages containing policy-related links. The unique and tamper-proof nature of this short code helps policyholders easily identify and trust the source of messages.
- In 2024, our staff successfully intercepted fraud attempts at the service counter, preventing losses totaling NT$6.51 million.
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Public-private Collaboration on the Anti-Fraud Empowerment Campaign Tour to Strengthen Public Vigilance: In response to the ever-evolving tactics and schemes of fraudulent crimes, Fubon Life joined forces with the Taipei City Government in 2024 to host 12 Anti-Fraud Empowerment outreach sessions across the city.
Nearly 2,000 participants, including neighborhood chiefs and civic-minded citizens attended the sessions, aiming to foster a community-based fraud awareness network and expand fraud prevention awareness throughout local districts.The campaign's goal was to extend fraud identification knowledge from 12 administrative districts and 456 neighborhoods to every household. By equipping citizens with practical knowledge of scam patterns and real-life examples, the initiative aimed to amplify anti-fraud outreach. Much like administering a vaccine, the initiative encouraged every neighborhood to develop its own line of defense, empowering individuals to leverage their social networks and heightened awareness to protect family and friends from falling victim to fraud.
